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Xerox’s Print Around Technology – A Rose by any other name…

July 22, 2009

If you have been competing with Xerox in any deals recently you have probably heard them tout their new “Print Around Technology”. They like to tell customers that this is a Xerox exclusive technology and that they (the customer) can’t not possibly live without it.

Let’s look at this objectively. First, what exactly is Xerox Print Around Technology. This is a feature on an MFD that allows print jobs to continue to print even if the job in front of it has a paper mismatch. So if an end user grabs a European document off of the web and it happens to be a A4 paper size what has traditionally happened is it stopped your MFD or Printer from printing anything out behind that A4 print job until someone went to the printer and either canceled the A4 print job or was smart enough to override the paper size to a size that the printer or MFD actually had. The same thing would happen if someone chose a legal or ledger size paper and the printer or MFD didn’t have either of those paper sizes loaded.

So the Print Around feature that Xerox is promoting”IS”pretty cool. It basically suspends the print job if there is a paper mismatch. Which is what Canon calls the same feature “suspend on mismatch”. So Print around technology is NOT a Xerox exclusive? The feature isn’t but Xerox has probably copyrighted the term, so if you call it Print around technology instead of suspend on mismatch then you can say it is exclusive to that manufacturer. But in the words of the Bard (William Shakespeare) “A Rose by any other name would smell as sweet”. After all does your customer really care what the feature is called or are they simply looking for the functionality. I think we both know the answer to that question.

I will say that Xerox’s marketing folks win the terminology battle, at least for this round. The name “Print Around Technology” does sound a lot cooler than the “Suspend on Mismatch” term that Canon came up with. Canon does have this feature on certain MFD models that are currently available today, and this feature (I am told) will be available across the entire new line of Canon ImageRUNNER-Advanced products that are being shown in Las Vegas this September. More on that later.

That’s My $0.02
Vince McHugh
vince.mchugh@yahoo.com

PS: I also see that EFI seems to have the same “suspend on mismatch” on their System 7 and System 8 print controllers (Rips). Do any other of the manufacturers out there have a diferent name for this same “print around” feature? Please leave your comments on this post if they do. Thanks!

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2 comments

  1. You really wanted to work on Xerox right? It’s seems you dream with it. In the majority of your posts the main issue is against Xerox, so I guess you eat, drink & dream with them, it’s really obnoxious to google something and end in here. Oh by the way, RICOH does sucks, worst brand ever…


    • Daniel,

      It’s funny the Ricoh guys think I pick on Ricoh, and like the Xerox posts, and the Xerox guys think I pick on Xerox and like the Ricoh posts. I the words of Rick Nelson…”You can’t please everyone so you got to please yourself”



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