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Who makes Xerox Copiers \ MFDs???

January 13, 2012

I know that at one time or another every Manufacturer will relabel someone elses device to fill a gap in their line. But it blew me away at HOW MUCH RELABELING XEROX IS DOING!

We were competing for a customer’s business against Xerox. Xerox had already proposed 4 different Xerox models for this customer’s fleet of MFDs. Doing our due diligence we looked up these models on BLI and to my surprise saw that each of these 4 Models had a different manufacturer!!!! I didn’t expect this from Xerox. I was especially surprised to see SAMSUNG & Konica Minolta listed as two of the OEMs (Original Equipment Manufacturer). See excerpts from the 4 BLI reports below.

I don’t know any customer who would knowingly mix 4 different types of MFDs for their fleet. By Xerox relabeling the 4 different OEMs the customer doesn’t know they are doing exactly that. Hopefully this article will allow customers to make an informed decision.

No wonder I hear so many horror stories about Xerox struggling to network their devices when they are made by so many different manufacturers. There is no way a Technician will be completely knowledgeable on 4 different lines. If you have a jar of pickles BUT you label the jar apples it may fool some people initially, but it doesn’t change what’s in the jar! So even though it says Xerox on the out side, it could be Samsung, or Konica Minolta, or Fuji, on the inside.  I thought that you would like to know.

That’s My $0.02
Vince McHugh
vince.mchugh@yahoo.com

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5 comments

  1. Your KIDDING! I have never heard of THIS!!!
    They don’t do this for other lines? Do they?

    KONICA MINOLTA…indeed!


  2. VINCE…THIS IS A “LOW BLOW!”
    TO ME THIS BRAND (FROM MY EXPERIENCE) IS THE MOST ACCURATE AND EASY TO USE…AND WITH LESS FEATURE CLUTTER…
    COMPARED WITH CANON,KONICA MINOLTA, RICOH, HP
    ,LEXMARK…
    UNFORTUNATELY I CANT ACCESS MUCH EQUIPMENT, ONLY WHAT IS AVAILABLE TO ME IN PUBLIC PLACES…

    😦

    AS I AM CURRENTLY UNEMPLOYABLE DUE TO DISABILITY…IT IS BASICALLY…

    21ST CENTURY AMATEUR COPIER SYSTEMS ANALYSIS

    THIS IS A SPIN OFF FROM MY HOBBY OF…

    ADVANCED COPIER CONFIGURATION ART.

    IT IS A VERY EXPENSIVE WAY OF WORKING AND MY DISABILITY PENSION DOESN’T GO VERY FAR…

    I THEREFORE CURRENTLY…

    DO IT JUST FOR LOVE.


  3. Dude you’re a rep for a Canon/KM dealer. Of course that’s what you think. The 3550 and 6400 are low end small potatoes models. I think it is wise of xerox to spend their R&D time on more substantative equipment. And Fuji/Xerox is Xerox’s OEM name in Japan/China. Wicked SMaaaaaat of you though…thanks for the post.


    • Jon,

      The problem that this creates for Xerox, and especially their customers is that two Xerox boxes in the same office sitting right next to each other have significantly different print controllers, and firmware on MFDs. Which means that they don’t print the same. We had a major hospital throw Xerox out, and refuse to let them bid on the future business because of the amount of trouble they had getting these diverse print controllers to print consistently the same across the Hospital’s network.

      My Dealership had a technician leave us and go to work for Xerox (Global) only to return to work for us because he said he was so frustrated working on them because every Xerox machine I work on is different, different e-codes, different procedures, completely different manuals. As a systems guy having two or three or in the case above 4 different print controllers is a nightmare for an IT Admin. Because they get one working correctly then do the exact same set up to the next one and it doesn’t work the same. This real world scenario on the impact of having 4 distinctly different print controllers hiding under the same Xerox label.

      If all we were talking about was making copies, then you’d be correct it is no big deal, but when was last time someone bought a Multi Functional Device (MFD) to “Just” make copies? What brings value to the MFD today is how well it works with the customers infrastructure. I will assume that you either sell or service Xerox so you don’t concern yourself with such trivial matters as the complexity of integrating them into your customer’s network. Just keep telling yourself “it doesn’t matter, it doesn’t matter…”


  4. This happens in all levels, I´ve just bought a xerox phaser 3020 printer, after unboxing it I´ve realized is the same, hardware and software with the samsung ml-2160 (My father´s printer). Even the samsung android app works with the xerox printer. After a little research, I found this; mopria.org

    Kindest regards from Chile!



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