IKON the great is fallen, is fallen…

April 1, 2012

My apologies to King James but as of today IKON has ceased to exist. When you click on www.ikon.com you get taken to a Ricoh web page. There is even a nice PDF explaining how “great this is” for former Ikon customers. I have recently heard from a Ricoh tech that they are losing a lot of customers.

It is truly ironic that the pac-man like entity that gobbled up independent copier dealers all over the country has been reduced to a foot note in the history book of the Copier Industry. If I had a nickel for every time an Ikon sales guy told one of my customers that they were planning to buy NECS I could retire in style today.

While I am tempted to “come to bury Ikon, and not to praise it” I have to take a minute and say that Ikon was my best competition. Ikon had a lot of talented people, multiple brands (Canon, Konica Minolta, Ricoh, Kyrocera, HP) so they could not only sell their customers what was best for them, but could sell them what their competition could not. They also had a national sales & service organization that they used effectively to sell against the large independent regional dealers.

Ikon was not without its faults, terrible billing and back room. Service that would oscillate from terrible to good (six months before the lease was up). But the single greatest fault Ikon had was hubris.

Now Ikon has become Ricoh. Ricoh has brought in so much of the Ikon management in to fill leadership positions that it looks like Ricoh will be run from Malvern, PA and not Cauldwell, NJ. But that doesn’t make Ricoh Ikon! With only the Ricoh product line they are now a one trick pony. Not even the former Ikon sales force will be ale to make one size fit all.

In the movie Jeremiah Johnson he was told that the Crow nation judged the greatness of a man by the stature of his enemies. Ikon was my toughest competition. Based on Crow reasoning the death of Ikon lessens us all. But somehow I keep hearing the song “Ding Dong the witch is dead, the wicked old witch the witch is dead….” Maybe it’s just me! (LOL)

That’s my $0.02
Vince McHugh


One comment

  1. Sounds like a huge win for Ricoh; effectively removing all those manufacturers from the Ikon/ Ricoh sales network and many of the independents are gone. This is your opportunity to corner the Canon/ HP market!

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