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Making the “Copier” relevant in today’s office

April 5, 2012

Now that I have your attention, it is not possible to make a “Copier” relevant. BUT it is possible to make the MFD relevant! I sure hope that you are not trying to get a purchasing agent excited about your 35 PPM color copier. Because all (s)he wants to know is how cheap (s)he can get it from you (Not only boring, but a recipe to go broke, for you and your company).

So what makes an MFD relevant:

Is it integrated with your companies Active Directory (or LDAP) Server?

Is it integrated with your companies Security Cards?

Is it integrated with your Fax Server?

Is it integrated with your Document Management System?

Is it integrated with your back office (core business) servers?

Can your mobile users print to it from their iPads, iPhones, Androids, or Blackberries?

In short, can your customers leverage their MFD to solve their business problems?

If YES? Then your MFD is relevant in today’s modern office!

If NO? Then you better be the cheapest copier, and you better hope that I am not competing for the same business.

That’s my $0.02
Vince McHugh
vince.mchugh@necs.biz
WWW.NECS.BIZ

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